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Welcome to MADMINUTE

MOVE FASTER
SPEED ADRENALINE MOTION

About us

Powered by Innovation

MADMINUTE is a future-focused automotive and motorsports brand built on speed, precision, and creative intelligence. Driven by passion and powered by innovation, we specialize in consultancy, R&D, and breakthrough technologies across the automotive and motorsports ecosystem.

From hybrid and electric vehicle testing to cutting-edge motorsports management, we work where performance meets possibility—pushing limits, solving real-world challenges, and shaping what’s next for mobility and motorsports.

Based in India, MADMINUTE collaborates with brands, teams, innovators, and creators who believe speed is not just motion—but mindset.

01.

Build Performance

We engineer high-impact motorsports and automotive solutions that push limits and deliver real-world results.

02.

Think Innovation

From consultancy to R&D, we blend technology and testing to create future-ready performance systems.

Fuel Your Rush

Create Impact

03.

Cinematic media and powerful storytelling that captures speed, emotion, and attention across platforms.

Live the Culture

04.

A lifestyle inspired by motorsports—where apparel, creativity, and community move as one.

Our Services

Motorsports Management & Media

We deliver motorsports experiences built to perform on and off the track. Every project begins with a clear understanding of terrain, audience, and objectives—whether it’s a rally event, motorsports activation, or brand-led experience. From planning to execution and storytelling, our in-house team ensures precision, energy, and impact at every stage.

Our Work

Motorsports Management & Media

End-to-end planning and execution of high-energy motorsports experiences, combining event management, on-ground operations, and powerful storytelling to deliver impact on and off the track.

Consultancy & R&D

Advanced automotive and motorsports consultancy focused on performance optimization, hybrid and electric vehicle testing, and real-world R&D solutions that push innovation forward.

Media & Content Production

Cinematic photo and video production that captures speed, emotion, and authenticity—crafted to perform across digital platforms and build strong brand narratives.

Brand Collaborations & Campaigns

Strategic partnerships and creative campaigns that unite technology, design, and culture, helping automotive and motorsports brands connect with their audience in meaningful ways.

Explore Our Work
Discover some of the incredible projects we’ve proudly brought to life.
Aravali MotoMadness 2025

Event Organizers | Track Prep | Photo & Video Production

We design the track, manage the event, and capture every moment where the Aravallis challenge you and every lap begins in the dirt.

Rally de Rajputana 2025

Photo & Video Production

Rally de Rajputana 2025 marked the final leg of the Trident TSD Rally League, held in March 2025, capturing precision, endurance, and the spirit of competitive rallying.

Highland Extreme MP

Photo & Video Production

Highland Extreme MP captures the thrill of precision and endurance as a challenging TSD car rally across the rugged terrain of Madhya Pradesh, showcasing motorsport adventure at its finest.

“Turning ideas into experiences, and moments into memories.”